Six years after it burst onto the sweetness scene, Glossier is lastly going to be out there in Sephora shops.
The US-based model introduced it has partnered with the favored cosmetics and skincare merchandise retailer in a put up to Instagram on Tuesday (26 July).
“We’ve been exhausting at work with the objective of bringing extra Glossier to extra folks,” Glossier mentioned.
“At this time, we’re so excited to announce our first-ever retailer partnership with @sephora! It is a large second and milestone for our neighborhood and one that features all of you! We will’t wait to see you in Sephora IRL [in real life], Sephora.com, and on the Sephora App.”
The partnership will solely apply to Sephora places within the US and Canada, the place Glossier will likely be out there by 2023.
Artemis Patrick, government vice chairman of Sephora, instructedWWD that Glossier is already “one of the searched manufacturers” on its web site.
Glossier shortly amassed a cult-like following when it launched in 2014, largely credited to its “your pores and skin however higher” method to magnificence.
Its best-selling merchandise embody liquid blushes (Cloud Paint), eyebrow gel (Boy Forehead) and a dewy-skin serum (Futuredew).
In 2020, Glossier’s founder and then-CEO Emily Weiss issued an apology after an nameless group who claimed to be former staff of the corporate, accused Glossier of racism and mistreatment.
“We’re so sorry that we didn’t create a office wherein our retail staff felt supported in essentially the most important methods,” Weiss wrote on Instagram.
Weiss stepped down as CEO in Could, shortly after the model laid off 80 of its company staff in January.
Earlier this month, Sephora introduced that it’s completely leaving Russia following the nation’s invasion of Ukraine.
Sephora’s mother or father firm, LVMH, mentioned it has offered 100 per cent of its Russian enterprise to a brand new native proprietor, Ille de Beauté.
It will enable LVMH to stop operations within the nation, whereas guaranteeing its Russian staff can hold their jobs.
The corporate didn’t disclose the worth of the sale.
Kaynak: briturkish.com
